Kooee! All Natural Snacks is based in Tasmania, Australia.
But – the journey actually started in the USA. Founder Andy Fist, a Tasmanian, was working in New York City for outdoor events company Tough Mudder.
He started running with compatriot Shaun Malligan, who eventually confessed that his hobby of crafting healthy jerky was spinning out of control, and rapidly becoming his main occupation.
Eventually this passion turned into KOOEE! which began on their kitchen table with just some grass-fed beef and the belief that they could make good snacks for their friends and family. Things have changed since that humble original batch, but their idea remains the same—jerky can be healthy.